“The Strategic Plan Booklet is more than USAFA’s strategic plan. It is USAFA’s most requested marketing product from external stakeholders.”

The U.S. Air Force Academy Strategic Plan is created to showcase the Academy’s vision and goals, emphasizing its academic, athletic, and military values. This booklet offers readers insight into the Academy’s future objectives and underscores its significance in both military and educational domains.

• Make every page an engaging adventure.
• Showcase Academy’s diversity.
• Evoke the sense of pride.
• Emphasize Academy’s values.

• Combined imagery and text in a fun cohesive way.
• Used color-coding for easier navigation.
• Added infographics as a engaging way to present the narrative.
• Used clear hierarchy to emphasize the crucial moments.

One key objective of this booklet is to outline the Academy’s four main goals. The use of color-coding aids in distinguishing and highlighting each goal, ensuring they are clearly separated.